Lipstick is one of the basic commodities of women. Apart from the quality, what are the other factors you consider before buying it? We are sure that most of you will prefer its appealing packaging. As a marketer, you have to learn that this very factor helps in the buying decision of the customer. Hence, beauty brands should focus on lipstick packaging to raise the sales and attract the customers. But sometimes, designing the packaging costs you a fortune. This article focuses on how to reduce the packaging costs of lipstick boxes or any other product. Read on.
- Do the due diligence before time
No matter if it is personal or professional life, everyone tends to create a budget before investing in a big commodity. Cosmetic brands should also focus on the same before they head to design the packaging. By doing some due diligence before time will help you save a fortune. Get acquainted with all the options and make the most of your packaging.
- Consider what is important to you
Keep into consideration when it comes to reducing the packaging cost of lipsticks. Determine what is exactly important and set the price on the packaging you desire. Eliminate the costs of unnecessary printing, design, and color. Include the information which is necessary to mention on the custom lipstick boxes, and get rid of those which are not. Reconsider all the elements in your design in terms of costs and then determine what to include and what not to.
- Save on size and quantity
When you choose a bigger box for lipstick packaging, it will add more to your costs. Fewer boxes are able to fit on a single sheet as it will need more material. Small boxes mean more results, and more products for your customers, whenever required. The quantity of the boxes is all an important factor. If you are looking out to place a large order, purchase the boxes at the wholesale.
- Keep it lightweight
Cardboard, paperboard, and Kraft are a few materials which are used for the manufacturing of custom lipstick boxes. These are not only cheap, but lightweight as well. Choose these materials whenever possible. It will eliminate the shipping costs and easy to handle as well. However, if the actual weight of the box and the dimensional weight are more, the box will take much of the space and cost you a lot of money.