When looking for an online advertising campaign, you’ve most likely wondered if Google advertising suits your company. In the end it’s among the greatest and renowned names on the web. Google advertising is, actually, extremely effective and well-known with ads placed contextually online, blogs and articles all over the web. But the choice to use Google for the business advertising …

Lipstick is one of the basic commodities of women. Apart from the quality, what are the other factors you consider before buying it? We are sure that most of you will prefer its appealing packaging. As a marketer, you have to learn that this very factor helps in the buying decision of the customer. Hence, beauty brands should focus on …